Design of the packaging and instruction pamphlet for Mohana’s at-home testing kit.
Role
Branding & Packaging Design
01
Project Context
Mohana is a leading-edge company specializing in hormonal health management. I had to create a modern design to attract a demographic that is accustomed to appealing packaging for wellness products, while also retaining the credibility of a medical company. Apart from our website, this is the first impression that our users will have of our physical product and is a key opportunity for us to start building trust.
02
Design Solution
I aimed to create a visual identity that is simple, uncluttered, and contemporary. I used blue and white as the primary color scheme to convey a sense of scientific dependability and confidence. The sleek logo design and montserrat font avoids making the product feel cold and overly medical.
03
Results
We have received excellent feedback from users, and the box design has been a driving force for organic social media marketing. Vital, our testing provider, showcased the box and pamphlet as part of their display at one of their major annual conferences.